What folks I've worked with closely have to say...



Kylie Hansen, Principal Design Manager, Cloud + Enterprise, Microsoft:

If you run a business, a startup, or a brand, hire Alli. At Microsoft Cloud design studios in Redmond, we sent her to Herzeliya, Israel to help us build out a content strategy and design practice for mobile product UX and marketing in just a month. With one day of onboarding. And she delivered. (Besides being bold and fierce in all the best ways) Alli’s equal parts product strategist, modern marketer, powerhouse brand and communications strategist—and an all-up ninja.


 Yael Elish, VP Product & Marketing, Waze:

As a key team member of a tiny product and marketing group, Alli had a central role in the creation of the Waze product and brand from the ground up. She was responsible for numerous parts of the brand and overall messaging, and was 'the voice' of Waze, and in that capacity wrote all collateral, clips, and communications. She had many creative ideas that have been implemented into the product, general marketing and social media and was also responsible for organizing community events and meet-ups as well as recruiting and interacting with our worldwide PR agencies, and did so in a very professional way. Alli is extremely creative, responsible and driven. It has been a pleasure to work with her over the past 3 years.


Sanjay Desai, CEO, Mudflap:

Alli has had a transformative impact on our young company. She has truly embraced becoming an extended member of our team and approaches everything she takes on with a real sense of ownership and accountability. Alli is both incredibly creative and inherently practical--this unique combination has made all of the projects she has touched from product strategy to branding to marketing and copy fundamentally better. We are an early-stage startup in a constant state of change--Alli always keeps pace and in fact, often sets the pace to help us move faster and push our thinking further. Her work product is consistently superb and always delivered on time. As such, she is a trusted and highly-valued contributor who we are excited to collaborate with for a long time to come.


Rose Broome, CEO, HandUp:

Alli is totally kick ass. We gave her a long list of things we needed help with and from day one she delivered all that we needed without any oversight from us. She also brought a valuable outside perspective as well as strategic feedback that helped us shape our marketing messages and product strategies. I highly recommend her to any team as a long or short term asset!


Marc Mertens, CEO, A Hundred Years:

Alli was the driving force in the rebranding process of our firm, leading an effort that created an overwhelming positive response from current and prospective clients and opening an entirely new field of business for our studio. She challenged conventions by drawing from a deep creativity in her strategic approach and was incredibly resourceful in the execution of key strategies. Her ability to go from the 10,000 foot view to the hands-on crafting of messaging all the way to the production of our launch event is unmatched - as is her ability to see and make connections that allow an idea to become reality.


Chandrasekhar Kandagadla, CEO, EnjoyFresh: 

We're a startup that wanted to make sure that when people visit our web or mobile pages they clearly understand what we're all about, so we turned to Alli. She came in to help us with this project and immediately made an impact, helping us get our core messaging just right. She is meticulous and very research-orientated. She also assisted us in multiple other ways - helping us to organize the structure of our product itself, its presentation, and developing our brand identity, as well. We definitely plan to continue our work together, as the needs on our end arise.


Chris Potter, Co-Founder, Screenlight

Alli is a fantastic person to work with! She's one of the rare people can work on high level brand positioning and strategy one minute and then tighten up copy that's already been through several rounds of revisions the next. It's so great to work with someone that I've got complete confidence in, and I look forward to working with her again.


Zoe Bridges, Former Product Manager, Place

I was continually impressed with how well Alli can identify user issues beyond messaging in order to provide valuable feedback to design and product. From the first day, she was able to clearly articulate how she could add value to our team and deliver on it. In just a few months she was able to produce a range of work for marketing and product messaging. It was a pleasure to work with someone with such a positive, self-directed, and flexible attitude. 


Dana Neujahr, SVP, Strategy & Engagement, Something Massive:

 They say a picture paints a thousand words. Well, Alli's words paint pictures. In an industry of marketing  speak,  buzzwords and data, Alli has a true talent for bringing emotion and authenticity to both internal and consumer-  facing communications. She listens as well as she writes, digesting client goals and internal direction to deliver work that is always on-point. Her collaborative spirit, strategic mind and openness to feedback have made her a  trusted partner.


Shimrit Shiran, Product Marketing, Neura:

 Alli is a super smart, insightful and creative branding expert, and it was a pleasure working with her. She helped us  with the challenge of communicating our product and value propositions to the market and we benefitted from  her perspective, experience and holistic view of our brand. Working together remotely most of the time, I also  appreciated how flexible, independent and proactive she was.


Steve Petre, Former CEO, MetroMile:

Alli is an insightful brand marketer who has an intuitive sense for positioning, messaging and storytelling. She brings a sense of purpose to each communication and takes serious ownership and pride in her work. Beyond that, she's highly productive and able to move multiple projects forward with a can-do mentality.


Noa Adamsky, Former Director, Product Management, LivePerson:

Alli is a gifted and creative professional. During our work period she promoted Kasamba's Marketing Communication strategy; actively managed all PR activities and media relations, superbly planned trade show participation, and wrote marketing and product materials and resources. Working closely with our Marketing department and the team of Product Managers and Graphic Designers, she created enticing marketing tools and to support successful products launches. In addition to all of the above, Alli is a service oriented team player, and always available to help and support all her internal and external clients.


Karin Meytahl, Former Editor-in-Chief, TimeOut Israel:

Alli is a wizard of words, able to breathe life into the most mundane topics with elegance and wit. On top of submitting meticulously crafted stories, Alli is also cooperative, ingenious, resourceful and extremely creative. Alli's innate curiosity, superb intelligence and outstanding people skills are all captivating traits. She's a perennial go-getter and the kind of person who will happily sink her teeth in any challenge she's presented with.


Jill Holtzman Hoyt, Former Director, International Programs, Jewish Federation of Los Angeles:

I can say quite honestly say that Alli is amongst the most reliable, hardworking, ethical and dedicated professionals I have had the opportunity to hire. She has what many senior executives often are missing: strength of character, conviction and vision. Alli is not afraid to express her opinions, and often finds creative solutions to potentially difficult problems. Alli has the wonderful ability to turn seemingly boring information into interesting and captivating text. Additionally, she can be trusted to implement on a high level.


Arthur Fuhrer, Founder and President, Kasamba:

Alli is a rare combination of a "doer" and a "thinker". She's goal oriented, very fast, and the quality of her work is superb. At the same time she is forward-thinking, creative and strongly proactive. She's also independent, highly dependable, very honest and receptive. Her wonderful sense of humor is a bonus.