WAZE - A Social Commuting App
How do you go from a small start-up to a global company worth more than $1B? Make them fall in Love with your product.
METROMILE - A Driving Analytics App + Per-Mile Car Insurance
How do you reinvent the notion of car insurance? Showcase it as less of a utility, and more of a lifestyle choice.
A HUNDRED YEARS - A Creative Consultancy
How can an agency own an entire conversation about long-term impact? Give it a new name that evokes curiosity and communicates a commitment to the long view