Click on the below images / company names to see a few examples of my work...


WAZE - A Social Commuting App

How do you go from a small start-up to a global company worth more than $1B? Make them fall in Love with your product. 


YOUNOW - A Live Video Social Network

How do you position a start-up that combines real-time video with the all the elements of a social network? As a vibrant online community created specifically for people to express themselves.


METROMILE - A Driving Analytics App + Per-Mile Car Insurance

How do you reinvent the notion of car insurance? Showcase it as less of a utility, and more of a personalized lifestyle choice.


A HUNDRED YEARS - A Creative Consultancy

How can an agency own an entire conversation about long-term impact? Give it a new name that evokes curiosity and communicates a commitment to the long view.


GOOD MAGAZINE - A Brand Dedicated to Creative Changemaking

We worry about the sustainability of the products we consume, but what about the ultimate disposability of the one consuming?


TEDxJAFFA - A Local TED-Like Experience

How does a one day conference created for 200 attendees end up having an impact on close to 2 million people, worldwide?